Farm & Retail Business: From Online Presence to a Place to Do Business
Bear IT helped a farm and retail business expand the role of its website, creating a digital destination that supports transactions as well as customer discovery.
Client and individual identities are withheld. This engagement summary describes a specific situation; scope, provider responsibilities, and results vary. Terms and limitations.
Engagement at a glance
- Situation3pressures identified
- PracticeTechnology Sourcing & Vendor AdvisoryFarm & Retail
- Delivered3workstreams delivered
- Outcome3engagement highlights
The Challenge
The business needed its website to do more than introduce the company. It wanted customers to be able to take the next step and transact online.
- A website that introduced the company but could not transact
- Customers unable to take the next step online
- Online presence and commercial goals not yet connected
Our Approach
Bear IT developed a transactional website that connected the business's online presence with its commercial goals, bringing presentation and purchasing into the same customer journey.
What We Delivered
- Website strategy that extended the site beyond introduction
- Design and development of a transactional experience
- Online transactions connected to the customer journey
Engagement Highlights
A website that gives customers a way to transact online
A foundation for expanding the business's digital sales capabilities
Presentation and purchasing in the same customer journey
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